Dave Chameidies (Sustainable Dave) posted an article earlier this week on Care2 that got me thinking. He explored the question of why people are often hesitant to be different, timid about standing out, or anxious about shaking up the status quo - even in small ways, tiny ways, ways that make sense and are born out of reasonable thinking ... Why are many (myself included) often so intimidated that they choose not to question conventional wisdom or practices?
Being an entrepreneur is challenging. Creating something of value and guiding it to its niche in the marketplace of ideas and goods - today more crowded than ever - is no small task. Courage, commitment, persistence, many qualities and attitudes that are not easy to come by, are required.
When sharing PRODUCT with potential retailers, or professional stylists, or beauty trend watchers, we are almost always asked to describe or declare what is different about it, what makes it unique. Originally we would reply to such inquiries that it was the simplicity of PRODUCT's formula - just five ingredients, every single one of them natural. How many hair styling aids have an ingredients list you can recite easily from memory, or count on one hand, or even fully understand without a chemistry degree?
As time went on and more people started using PRODUCT, they shared their feedback and we learned of some of its other unique attributes. People were using it in ways we hadn't foreseen or intended. How exciting! PRODUCT's been used as a lip and eye balm, a cuticle softener, an irritated skin soother ... And parents told us they loved using it on their kids because of its organic, paraben-free formula - which led to the development of LIL PRODUCT.
So, the questions Dave brought up are excellent, and timely ones to consider. At the moment, the world and many of its institutions are in the midst of great change, and each one of us is being challenged to do and think about things differently in order to create a brighter future.
To dare is to lose one's footing momentarily. Not to dare is to lose oneself.
- Soren Kierkegaard
Have a daring week!
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