A while back, we asked stylists who work with PRODUCT in salons and on editorial photo shoots to share with us some of their 'creative uses' of our pomade. It's always interesting to receive some fresh instruction or a new technique from those in the business of beauty since their wisdom and inventiveness comes from spending their time coming up with new ways to enhance the gorgeousness of their clients. A maxim for the most talented stylists is to work to bring out each individual subject's best or favorite features - to respect that uniqueness is the most appealing quality.
So here we'll share what some of our stylists came up with, as well as this link to a super-useful article from Gwyneth Paltrow's well-rounded personal care newsletter/website, GOOP. GP asked her stylist buddies to give some advice for quick fixes and Do-It-Yourself treatments - and they shared ideas that are easily embraceable because of their simple effectiveness. There's stuff here that both men and women can add to their arsenals - Enjoy!
Shawn Mount, an editorial hair stylist based in New York, uses PRODUCT often in his work for various editions of Vogue magazine, high-profile ad campaigns, and more. A master of form, Shawn creates what we like to call "hair architecture" - beautiful shapes that showcase hair texture and health. At the end of a long shoot, Shawn told us he often likes to give the models' tired tresses a little pick-me-up by working PRODUCT through the strands (more thickly than the application used for styling) then warming it gently with a blow dryer so that its nourishing and conditioning ingredients are thoroughly absorbed. He describes it as an "improvised hot oil treatment," and said it's incredibly restorative to hair that's been put through its paces for a demanding photo shoot.
Makeup artist and men's groomer Amy Komorowski says she "can't live without" PRODUCT when she's on the set. Amy's roster of celebrity male clients is solid, and the standards are high. For mens' sideburns and brows, or for shorter hair, she puts PRODUCT on a baby's toothbrush then uses it to smooth wayward or wiry hairs. This is also a useful technique for women's brows and/or for dealing with those pesky shorter strands that are the result of hair breakage from chemical treatments and can stick up like insect antennae from the top of the head (I'm not the only person this happens to, right?!).
We also received instructions on a fabulous styling method for wavy/curly hair from Molly, proprietress and stylist at one of our favorite salon retailers in Hollywood, Salon Goo. We've dubbed it Molly's 'Ribbon Curl' Technique, and it goes as follows:
1) Melt PRODUCT thoroughly, so it's completely liquefied - either between hands or by heating it with a blow dryer.
2) Apply PRODUCT to wet or damp hair, roots to tips, twisting sections of hair slightly to make 'ribbons.'
3) Finally, blow dry with a diffuser so that 'ribbons' keep their shape.
The result is smooth, soft curls/waves with a ropy/twining shape that don't look too 'done' - a perfectly relaxed summertime style.
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